General Motors extends partnership with Governors’ Ethanol Coalition
General Motors Corp. (NYSE: GM) is putting all its effort to promote Ethanol and E85 vehicles. They have extended their partnership with Governors’ Ethanol Coalition or GEC to provide several new E85-capable vehicles for use in GEC member states. GM even gave away a 2007 E85-capable Chevrolet Tahoe to the National Ethanol Vehicle Coalition or NEVC for use in Texas. GM’s E85 partnership and marketing campaign are designed to encourage greater E85 use and showcase GM’s E85 FlexFuel vehicle leadership to U.S. consumers.
You can pick up any major magazine and you will see the GM ‘Live Green, Go Yellow” advertisement. A lot of you might have forgotten but GM has a deal with Pacific Ethanol Inc. (Nasdaq: PEIX) to promote Ethanol use in California.
Wisconsinagconnection: General Motors will help lead a joint demonstration project along with the state of California, Chevron Technology Ventures, and Pacific Ethanol to learn more about consumer awareness and acceptance of E85 as a motor vehicle fuel by demonstrating its use in GM’s flexible-fuel vehicles.
GM intends to offer between 50 to 100 of its E85-capable Chevrolet Impala passenger cars and Silverado pickup trucks for consideration in the state’s annual competitive bid process. Flexible-fuel vehicles will be used by the California Department of Transportation (CalTrans) at various operations in Northern California and the state’s Central Valley. Chevron Technology Ventures intends to work with CalTrans to provide E85 fuel and install the necessary refueling pumps in these locations. Pacific Ethanol, a California- based ethanol production and marketing company, intends to provide the ethanol to Chevron Technology Ventures for the project.
Obviously, a good marketing move on the part of Pacific Ethanol. This will help them increase their brand recognition in the most important and valuable market in the country.
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